the_break_digital_online
The Break Digital
chronically online ✦ since 2012
> au based / working globally

digitally native.
culture·first.

ruth scheinberg. independent digital strategist. i take a vision and bring it to life, bespoke to your needs. end to end, your port of call.

Ruth Scheinberg
● ruth.scheinberg portrait_01.jpg
> selected_wins.log ● REC

the services.

every campaign has different needs. i adapt to your team instead of bending the campaign to fit a fixed playbook.

audits, content calendars and positioning rooted in where culture actually lives. built to hold past launch week.

multi-channel campaigns, bespoke for what the campaign calls for. small budget friendly.

creator strategy and guidance that mobilises real communities, not impressions farms.

bts, live capture, brand shoots. raw material to keep the algorithm fed for months.

long-arc community over vanity metrics with workflows that stay sustainable.

end-to-end campaign, managing social rollouts for releases, launches, tours & more.

about_ruth.md
Ruth Scheinberg portrait
● ruth.scheinberg portrait_02.jpg

culture moves fast, and if you're trying to chase it, you're probably too late. i specialise in taking a vision and turning it into something digitally native and culture-first.

my work sits at the crossover between strategy and creativity, with a focus on building long-term community and engagement, not campaigns that disappear the week after a launch.

from tumblr kid to social media specialist pipeline. my origin story: as a teenager you would find me glued to my laptop, mainly on tumblr, where i loved to build my blogs up to 10,000+ followers, nuke them, and start again. building audiences for as long as i can remember.

"chronically online, so you don't have to be."
> experience.log 05 entries
  1. royel otis · the veronicas · genesis owusu
    senior content manager
    • working across creative workflows to deliver numerous concurrent assets
    • building social & content strategies for artists
    • shooting & editing social content
    • updating website
    • managing newsletters & presales
  2. charli xcx · ed sheeran · nell mescal · yaelokre · say now · rosé · ravyn lenae · ella henderson
    audience manager
    • strategising & creating end-to-end audience and digital strategies
    • facilitating content shoots and rollouts
    • managing large-scale digital ad campaigns
    • briefing and managing creative workflow for AAA international acts
    • managing and briefing influencer campaigns
  3. ruel · amy shark · graace · kanada the loop · montaigne · gang of youths · holy holy
    social & content manager
    • label-wide influencer strategy co-lead
    • fandom strategy lead
    • management of platform relationships (meta, youtube)
    • developing end-to-end audience development & engagement strategies
  4. ebay · gumtree · coates hire · afterpay
    social media manager
    • brainstorm & calendar creation
    • leading social media strategy across paid & organic streams
  5. nikon · aperol spritz · campari · resmed · vmware
    • managing projects from briefing, execution & reporting
    • using insights & research to develop data-led social strategies
    • trend reporting & weekly social newsletters to inform wider strategies for the business
    • leading social listening and cultural trend reporting to inform reactive content, risk management and broader brand strategy
    • day-to-day management of social media accounts across a range of 15+ clients
✦ let's work together ✦

say hi.